Google+ Makes Splash in Social Sector, But Will It Last

Google+ has been on quite a ride in its first 6 weeks of existence. It obtained 10 million users in just two weeks and is now said to have over 20 million users. The overall reaction has been positive, but since the platform is currently invitation-only, the early adopters have mostly been the tech savvy crowd. First Impressions of Google+ Everyone knows that first impressions are vital, so how did Google+ do? WebProNews posed this question to numerous search and social media leaders and received a variety of responses. Loren Baker, the Vice President of Services at BlueGlass, told us that Google+ felt like a “private version of Facebook” but with a better user interface. He also pointed out that it had given people the ability to “reset” as far as selecting who to include in circles and who...

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Posted in: But Will It Last,Google+ Makes Splash in Social Sector

Facebook Adds Targeting By Zip Codes To Advertisements

Facebook Adds Targeting By Zip Codes To AdvertisementsUp til now, Facebook Ads could be targeted by Country, State/Province and by City. Yesterday Facebook added an additional targeting type, by zip code:This is a big deal for Facebook marketing, as it is now much more attractive for local businesses. Local business owners can now target the exact zip codes where they draw from, and can stop wasting clicks on areas in the city that are far away from their physical presence. This is currently only active in the U.S.In AdWords user can append a radius around the zip code where ads should be shown to give users more proximity options. This is simply not feasible with the new Facebook targeting option. This means that local marketers should...

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Posted in: Facebook Adds Targeting By Zip Codes To Advertisements

Update Made To Definition Of A Google Analytics Session

Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the majority of the accounts significantly (according to the official blog post “most users will see less than a 1% change”), it is an important change. Below, I will describe why it is important and how this can affect some Google Analytics accounts (mostly companies that misuse Google Analytics campaign parameters), and what you can do to make sure you are on the right track. What Is Changing & Why?According to the official post, here is a summary of how Google Analytics has ended a session up till now: Greater than 30 minutes have elapsed between pageviews for...

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Posted in: Update Made To Definition Of A Google Analytics Session

Google’s Panda Update Launches Internationally in Most Languages

Google’s Panda Update Launches Internationally in Most LanguagesGoogle has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out to English language indices internationally in April, have now launched internationally in all languages other than Chinese, Japanese, and Korean. Their post notes that for non-English indices, this change impacts 6-9% of queries (vs. the 12% the original US English launch). This launch also includes a few minor changes to the English version of Panda, but shouldn’t have a substantial impact. In their post, they say: For many months, we’ve been focused on trying to return high-quality sites to users. Earlier this year, we rolled out our “Panda” change...

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Posted in: Google’s Panda Update Launches Internationally in Most Languages